• Case Study: "Charlotte's Web" Themed Custom Carnival
Amusement Masters created an unforgettable carnival for a Charlotte's Web screening post party. Matching the movie's theme, Amusement Masters provided farm animal prizes for the midway games and designed (2) custom carnival games.
Additionally, instead of Make a Bear, we provided "Make A Pig" so the children in attendance could take a Wilbur home with them. To further customize the activity, we also provided custom Charlotte's Web-printed t-shirts in various colors for the pigs to wear.
One of the most popular activities was our green screen photo imaging area which allowed celebrity guests to pose with Wilbur on a Charlotte's Web background. Once the photo was taken, we inserted a Wilbur into the picture and printed the photos within minutes.
• Thinking Outside of the Box
A major magazine publisher asked Amusement Masters to create a unique, integrated sponsorship element for their nationwide marketing tour.
Targeting a key demographic of 25-35 year old women, the all day festival was a highly sponsor driven, interactive outdoor event encompassing lifestyle demonstrations, fitness, product sampling and health/beauty awareness.
Amusement Masters was asked to create a sponsor activity with the dual goal of not only creating awareness of the sponsor's new marketing campaign but also driving traffic to a sponsor area for data collection.
The sponsor's marketing campaign focused on the question of how participants defined beauty. With a limited footprint and a need to capture consumer information, Amusement Masters needed to create an impactful interactive element that would optimize time, space and budget.
Amusement Masters created an information-gathering keepsake branded with the sponsor's logo and message:
- A photograph area was set up with a sponsor-friendly backdrop
- Utilizing a digital camera, pictures of the attendees were captured within a custom Amusement Masters-created graphic border
- Once the attendee's picture was taken, they stepped over to a counter where an Amusement Masters staffer asked them the sponsor-driven question: "How do you define beauty?"
- The attendee's answer was typed into the frame above their picture, they gave their email address and the pictures were sent to them the day after the event
The activity became one of the hottest elements at the event driving an immense amount of traffic and creating great consumer awareness of the sponsor's brand. Even after attendee's left the event they were reminded of the sponsor's message via a special email keepsake.